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Date:  Oct 9, 2021
Company:  Telenor Bulgaria

Sofia, BG

Direct Marketing Specialist

There’s never been a better time to join the world of telecommunications. In Telenor Bulgaria you will grow. Innovate. Discover. And make amazing every day. Join us in bringing the future today.


Role Overview:
Campaign design and execution specialist actively participates in the implementation of Telenor customer lifecycle management strategy by executing campaigns in a timely, operationally efficient and profitable manner. 
Our perfect match has analytical mindset, strong technical aptitudes and background /interests in development and continuous improvement of marketing automation/campaign management platforms.

  • Direct marketing campaign design and execution in Campaign management platform, including KPI setup for segmentation, contextual triggering, mechanics, priorities, rewards, contact policy, etc
  • Actively participates in implementation of company customer lifecycle management strategy
  • Implement and follow testing protocols before making any campaign live
  • Effectively monitor live campaigns to ensure that they are working according to the defined logic and delivering a rich customer experience. Troubleshooting in case campaign is not performing as expected
  • Develop scripts and texts, as well as coordinate approvals for the different communication channels 
  • Design and coordinate channels /stakeholders’ information, including manuals and campaign ambitions
  • Propose improvements of current setups in the Campaign management platform to better meet business needs, improve campaigns’ performance and go-to-market time and ensure optimal usage of system capabilities.




  • University degree in Business, Marketing, Communications or any relevant
  • Experience within Marketing, Campaign management, Marketing automation roles
  • Еxperience working with CRM/marketing automation/campaign management solutions is a strong plus
  • Analytical skills and ability to work with large data sets
  • Ability to develop and get knowledge in a dynamic environment
  • Ability to work under stress and meet the deadlines
  • Self-driven and team player
  • Fluent knowledge of English (Written & Verbal) 
  • Proficiency with MS Office package

Our offer:

  • Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
  • Annual bonus based on your personal performance
  • Preferential prices for mobile devices and accessories
  • Unlimited mobile services and mobile internet
  • Flexible working hours
  • Monthly food and gift vouchers
  • Transportation allowance
  • Additional health insurance


Only short-listed candidates will be contacted. All applications will be treated in strict confidentiality and in compliance with applicable law regarding personal data protections.

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