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Date:  14-May-2022
Company:  Yettel Bulgaria

Sofia, BG

Customer Base Analyst (maternity cover)

We are Yettel!

Yettel Bulgaria, part of PPF Telecom Group, is a telecommunications company that connects over 3 million customers to people, devices and businesses. Until March 2022, the company operated on the Bulgarian market as Telenor Bulgaria.

We are a company that wants to discover, develop and invest in technology to serve people in the most useful and effective way for them. At Yettel, we believe that a balanced life is a better life. That's why we do everything we can to help people balance the things that matter to them, to make better choices, especially when it comes to technology and its role in our lives.

We want to create the future together with you. That's why we at Yettel are ready to discover and develop your talent and unique skills as we change the world together.


Role Overview:

Customer Base Analyst builds insights and intelligence for the customer base based on various types of data. Creates, manages, and prioritizes the Customer Lifecycle Management campaign backlog based on strategic roadmaps and  business expectations.

Our perfect match has analytical mindset, background and interest in customer base / customer lifecycle development, as well as BTL campaigns definition and execution.


Your responsibilities will be:

  • Own the use case roadmap for the respective area of base ownership (e.g. retention, up-sell, cross-sell, etc.) – generate campaign ideas including rationale and P&L for initiatives in line with company objectives.
  • Monitor and evaluate results of the launched campaigns and propose changes in order to improve outcomes.
  • Develop backlog into an actionable roadmap, prioritized based on technical feasibility, business/channel readiness and profitability potential. 
  • Actively participate in campaign design – customer segmentation definition, campaign triggers, offer/reward, mechanics, execution channel, communication, campaign ambitions setting (close rate, upsell, incremental revenue), communication.
  • Ensure effective stakeholder engagement and organizational alignment in the design and execution of initiative efforts.


We expect from you:

  • University degree in Business, Marketing, Economics or other relevant field
  • Experience within Marketing, Campaign management, Business analysis preferably in the telecommunications sector or other service sectors.
  • Very good knowledge of the telecommunications industry
  • Analytical skills and ability to work with large data sets
  • Ability to develop and get knowledge in a dynamic environment
  • Ability to work under stress and meet the deadlines
  • Self-driven and team player
  • Solid knowledge of English (Written & Verbal) 
  • Proficiency with MS Office package



  • Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
  • Annual bonus based on your personal performance
  • Preferential prices for mobile devices and accessories
  • Unlimited mobile services and mobile internet
  • Flexible working hours
  • Monthly food and gift vouchers
  • Transportation allowance
  • Additional health insurance

Challenge yourself! Discover new opportunities!

Over its 20 years history on the Bulgarian market, the company has built a strong track record as a pioneer in wireless and beyond, launching Bulgaria’s first commercial 4G network in 2015, the first VoLTE service in 2018 and paving the way for the development of 5G with the country’s first 5G network test. Yettel’s sector-leading approach to infrastructure has won four consecutive Best in Test certificates awarded by the global gold-standard benchmarking organization umlaut. 
Today, Yettel Bulgaria employs more than 1800 people, operates more than 180 retail stores, with its mobile network covering more than 99% of the Bulgarian population.

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.  


Apply now »