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Date:  May 14, 2022

Sofia, BG

Digital Stream Lead

Yettel Bulgaria, part of PPF Telecom Group, is a telecommunications company that connects over 3 million customers to people, devices and businesses. Until March 2022, the company operated on the Bulgarian market as Telenor Bulgaria. We are a company that wants to discover, develop and invest in technology to serve people in the most useful and effective way for them. At Yettel, we believe that a balanced life is a better life. That's why we do everything we can to help people balance the things that matter to them, to make better choices, especially when it comes to technology and its role in our lives.

We want to create the future together with you. That's why we at Yettel are ready to discover and develop your talent and unique skills as we change the world together.


Role Overview:

Establish the regional digital business strategy execution based on company ambitions (KPI’s) and following the digital vision defined


In this role you will:

  •  Own digital and omnichannel capabilities development roadmap as part of Business Systems Tranformation program and related backlogs in accordance with overall regional ambitions and strategy
  • Ensure customers are having superior digital experience at every touchpoint with the BUs in the region, to build customer retention and loyalty
  • Lead and manage the Digital vision across all BUs developing and implementing new operating model to exploit digital opportunities and secure the most efficient way of work balancing BU demands with OOTB capabilities provided by the vendors.
  • Accountable for the effective resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements.
  •  Act as a leader and coach by providing strategic and tactical direction, define and establish objectives, prepare, monitor and review progress, motivate and ensure all BUs are performing to established standards.



We expect from you:

  • University degree in Economy, Marketing, Business Administration, Engineering or related background
  • Minimum 7 years of work experience in Digital, Marketing or Product development
  • Experience in telecom/digital services industry
  • Minimum 5 years in leadership position with direct reports
  • Knowledge of the Telecommunications industry and Digital
  • Excellent understanding of local market, trends and competition
  • Analytical and strategic thinking
  • Strong communication & presentation skills
  • Fluent knowledge of English language
  • Ability to articulate strategy and concepts to all levels inside the organization to gain commitment and action
  • Results-oriented with a proven ability to drive change via building and executing strategic plans to meet and exceed both short and long term business objectives
  • Ability to work in challenging environment under stress and multi-task



  • Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
  • Annual bonus based on your personal performance
  • Preferential prices for mobile devices and accessories
  • Unlimited mobile services and mobile internet
  • Flexible working hours
  • Monthly food and gift vouchers
  • Transportation allowance
  • Additional health insurance

Challenge yourself! Discover new opportunities!

Over its 20 years history on the Bulgarian market, the company has built a strong track record as a pioneer in wireless and beyond, launching Bulgaria’s first commercial 4G network in 2015, the first VoLTE service in 2018 and paving the way for the development of 5G with the country’s first 5G network test. Yettel’s sector-leading approach to infrastructure has won four consecutive Best in Test certificates awarded by the global gold-standard benchmarking organization umlaut. 
Today, Yettel Bulgaria employs more than 1800 people, operates more than 180 retail stores, with its mobile network covering more than 99% of the Bulgarian population.

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.  

Apply now »